The invention discloses a method for producing special 
rutile type 
titanium white powder for power 
coating, which comprises the following steps of: preparing 
slurry of which 
titanium dioxide concentration is 300 to 400g / l by using bleached 
metatitanic acid, and adding a calcining auxiliary agent into the 
slurry; filtering the obtained 
metatitanic acid, then calcining 
solid, and 
grinding the solidto obtain a primary product; preparing 
titanium dioxide 
slurry of which 
titanium dioxide concentration is 650 to 850g / l by using the obtained primary product, adding a 
wetting agent into the titaniumdioxide slurry, and performing dispersion and 
grinding; heating the obtained 
titanium dioxide slurry to between 40 and 90 DEG C, adding dispersant, 
zircon salt or titanium salt, 
silicon salt and aluminum salt into the slurry in turn, adjusting the pH value to between 5 and 9, 
ageing the mixture, and adjusting the pH value to between 7 and 8; and then filtering, washing and 
drying the mixture, treating the dried product by an organic surface treatment agent, and vaporizing the product to obtain the 
rutile type titanium 
white powder. Compared with the prior art, the 
rutile type titanium 
white powder obtained by the method has the properties of stable 
crystal lattice, good dispersion, heat and yellowing resistance, and good oily whiteness, reducing power, covering power and 
weather resistance and the like; the appearance and properties of the rutile type titanium white 
powder are close to that of the rutile type titanium white 
powder prepared by a chlorination process; and the productionmethod has the advantages of easily obtained process raw materials and stable 
process control.