The invention provides a novel and unique 
system and method for 
cross channel in-vehicle media consumption measurement and analysis. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume inside of an automobile can be achieved. This includes AM / FM radio, 
Satellite Digital Audio Radio Service (SDARS), stored media such as CDs, MP3s & DVDs, streaming media, 
internet radio, audio books, podcasts, text-to-speech content, use of hands-free calling and other forms of audio, including content routed to the 
In Vehicle Entertainment (IVE) 
system through integration with a smartphone, media player or other similar external 
Consumer Electronic (CE) device via wired or 
wireless connectivity, including but not limited to 
USB, 
Bluetooth, Wi-Fi, and the like, and also including integration platforms such as Apple CarPlay, Google Android Auto, Harman Aha Radio, Panasonic Aupeo, Pioneer Zypr, Ford 
Sync, MirrorLink, Airbiquity Choreo, and the like).