The invention relates to a message pushing method and a pushing 
server. According to the method, the pushing 
server receives message pushing requests, including user identifications and message content, sent by an 
application server, when the storage of Token1 which is associated with the user identifications and is generated by the pushing 
server is inquired, in addition, the building of a direct connection message passage among affiliated terminals of the Token1 is detected, and in addition, the 
heartbeat data is received on the passage, message content is pushed to the affiliated terminals of the Token1 through the passage, otherwise, the message content and Token2 generated by the message pushing 
system are pushed to the message pushing 
system, and the message content is pushed to affiliated terminals of the Token2 after the message pushing 
system checks the legality of the Token2; the message pushing system is a message pushing system corresponding to the terminal type associated with the user identifications, and the affiliated terminals of Token2 and the affiliated terminals of Token1 are the same terminals. The reliability and the timeliness of the message pushing are ensured, and an 
application server interface is simplified.