111results about How to "Reduce advertising costs" patented technology

Through instant communication platform (ICP), the method is in use for the user advertisement (ad) server to push ad information preferred by user to the user terminal. Thus, the invention solves issues that in current technique, the system for playing ad in the instant communication system can play fixed ad only, and the system cannot play relevant ad information based on condition of user so as to cause interference on users and affect effects of ad. The invention also discloses the system in use for sending ad to users on ICP.

The invention discloses a mobile terminal. The mobile terminal comprises: a storing device which is used for storing a unique identity identification distributed for the mobile terminal and standing for the identity of the mobile terminal; a communication device which is used for sending the identity identification and a request for acquiring advertisement data to a server and receiving the advertisement data sent from the server; and a control device which is used for displaying the advertisement data on a lock interface of the mobile terminal and acquiring analysis data, and the analysis data is the time, displayed at the lock interface, of the advertisement data. The invention also discloses the server and an advertisement charging system and an advertisement charging method. In the invention, the advertisement data is displayed on the lock interface of the mobile terminal so as to enable the lock interface to be used fully, and, meanwhile, a single interface-locking implement mode is changed and the interestingness of application is increased for users.

The embodiment of the invention provides an advertising strategy selection method and apparatus. The method comprises the following steps: obtaining an advertisement playing request sent by a client, wherein the advertisement playing request contains configuration information; and selecting an advertising strategy matched with the configuration information from a plurality of preset advertising strategies according to the configuration information, and storing the advertising strategy in a preset set. Therefore, when advertising is carried out, precise control can be realized according to the configuration information, precise advertising can be carried out on target people within a relatively smaller range instead of carrying out large-range and fixed time advertising, thereby reducing the advertising cost and improving the advertising effect.

The invention discloses a method and a system for performing advertisement release by tagging users. The method for performing the advertisement release by tagging the users comprises the steps of obtaining big data of watching advertisements by the users; analyzing the big data, and classifying the users through tagging processing to obtain user tags, wherein the user tags are keywords describing attributes of paying attention to the advertisements by the users; and selecting advertisements matched with the user tags from all to-be-released advertisements according to an advertisement request, and releasing the advertisements matched with the user tags to the users corresponding to the user tags. According to the method and the system for performing the advertisement release by tagging the users, user characteristics are tagged through big data analysis, different users are endowed with the user tags representing user features, and the advertisements are accurately released according to the user tags, so that the advertisements which the users are most interested in are provided for the users, the interest degree of the users is improved, the advertisement effect is optimized, and the advertisement cost is reduced.

The invention relates to a mobile advertisement putting method, which comprises the following steps that an API (Application Program Interface) advertisement interface receives an advertisement request sent by APP (Application) or a third party media; the API advertisement interface obtains a comparison instruction according to the advertisement request, and sends the comparison instruction to an LBS (Location Based Service) engine, wherein the comparison instruction comprises an IP (Internet Protocol) address or GPS (Global Position System) locating information; the LBS engine receives the comparison instruction, and compares contents in the comparison instruction with data in an advertisement platform data base; geographic position information obtained through comparison is returned to the API advertisement interface; corresponding advertisement information is extracted from an advertisement bank according to the geographic position information and is returned to the APP or the third party media; and the APP or the third party media displays advertisements according to the advertisement information. The invention also provides a mobile advertisement putting system. According to the mobile advertisement putting system and the method provided by the invention, the novel advertisement putting method can enable an advertisement putting range to be more accurate, so that the advertisement putting cost is saved.

The invention provides a block chain smart contract-based decentralized advertisement putting system and method. The system is characterized by comprising an advertisement putting unit, a network guiding unit, an advertisement play service search unit, an advertisement play control unit and an advertisement play unit, wherein the advertisement putting unit, the advertisement play service search unit, the advertisement play control unit and the advertisement play unit jointly form a distributed advertisement network system through the network guiding unit; and the distributed advertisement network system comprises a distributed storage system and a block chain system. According to the system and method, decentralization of advertisement platforms is realized, decentralized advertisement storage and transaction markets are established, and any advertisement device can freely join in and exit the network, so that the hardware expenditures of advertisement platforms can be decreased, the advertisement putting cost is lower, the putting is more rapid, and the advertisement putting cost of advertisement owners can be greatly reduced.

The present invention provides a print creating method which can instantaneously create media such as advertisements which are agreeable to the customer by incorporating therein customer snapshots, etc. by the process of printing with an ink-jet recording system on a coating layer of ink-jet recording ink on a variable region of a recording sheet on which constant information such as advertisements or scenery is printed by offset printing or the like, and which can thus notably enhance the memorial advertisement effect. The print creating method of the invention comprises an imaging step in which a target is imaged and digital image data of the target is created, a conversion step in which the digital image data is converted to print data, and a printing step in which the print data is printed with an ink-jet recording system as variable information on the variable region of a recording sheet comprising a constant region in which prescribed constant information is to be printed and a variable region in which variable information is to be printed.

The invention discloses a media distribution system and method for an intelligent terminal, and relates to the field of media distribution. The system comprises the intelligent terminal, a management server and a content server, wherein the intelligent terminal comprises a platform interaction module, a download management module and a media play module; the management server comprises an authentication distribution module, a user database, a media configuration database and a log database; each message sent to the management server by the intelligent terminal at least carries a hardware unique identifier corresponding to an intelligent terminal device, a user name or a password; and the content server stores to-be-downloaded resources. According to the media distribution system and method, the manpower cost of maintenance can be reduced, the demand on the network bandwidth and the requirement on the server performance can be lowered, the bandwidth bottleneck caused by concurrent access can be avoided, the media content can be obtained in time, and the playing quality is relatively high; and the advertisement deployment cost can be reduced, so that the media distribution system and method can be widely applied to places such as shopping malls, cinemas, guesthouses, hotels, office buildings and the like.

The invention relates to a concomitant payment method for realizing compensable instant communication between client sides. The invention discloses a method for realizing convenient and rapid payment in compensable instant communication between users based on internet. Through the adoption of the method, when the communication between two parties in instant communication occurs, extra payment operations are not needed, automatically along with the process of communication, the mutual payment of the two parties in communication is completed through individual virtual accounts of communication expenses of the two parties, so that the mutual transaction of compensable information is realized. Through the adoption of the method, the compensable communication which is simple and easy to operate between users in communication without needing complicated payment operations is realized.

There is disclosed a system of providing technical guidance and instruction by utilizing two zoom lens equipped auto focus CCD cameras placed directly in front of the instructor's left and right pupils and communication networks, such as internet. More specifically, a business system is disclosed which distributes technical guidance and instruction on medical surgeries and other highly precision oriented technical work performed in person, and / or an education guidance system which a specific client performs a medical surgery or other highly precise and technical work. In addition, the business system will have the capability of settling tuition / instruction fees which arise from providing the technical guidance and instructions, recruiting potential students, and settlement of payments to the instructors.

The invention relates to the integration instant communication technology, provides a price electronic certificate circulating server based on the integration instant communication, and the price electronic certificate circulating server aims at solving the problem that a present integration platform can not be integrated with the instant communication,. The price electronic certificate circulating server based on the integration instant communication comprises a communication module used for transmitting data with external equipment, and further comprises a message service module used for distinguishing the message type and sending messages to an instant communication module or an electronic certificate circulating module to be handled according to the message type, the instant communication module used for receiving and forwarding instant communication type messages and electronic certificate handling result messages, the electronic certificate circulating module used for handling the circulation of each electronic certificate message magnitude among users and sending the handling result messages to the instant communication module and an electronic certificate storage module used for storing electronic certificates and the corresponding magnitude messages. The invention further provides a price electronic certificate circulating client based on the integration instant communication and a circulating method thereof, and the client and the method are suitable for an integration instant communication system.

The invention provides a self-adaptive advertisement pushing method based on man-vehicle association. The method comprises the following steps: S1. establishing a man-vehicle association database between vehicles and users and a user database; S2. collecting real-time communication data of a vehicle through an RFID reader arranged in a road network, finding out information of a user matched with the vehicle, and according to the user, searching specific information of the current user in the user database; and S3. according to the RFID reader arranged in the road network, predicting a traveling track of the vehicle of the current user, determining advertisement putting time, and putting advertisements within the advertisement putting time according to the specific information of the user,wherein the advertisement putting time includes a advertisement start time and an advertisement end time. Through the abovementioned method, advertisements can be pushed to the user in a targeted manner according to the travelling data of the vehicle and the vehicle user and the hobbies and interests of the vehicle user, thereby improving the acceptance rate of the user to the advertisements and advertising effects, and saving the advertising cost for a merchant and achieving higher earnings at the same cost.

The invention discloses a method of realizing sending paid advertisements each other between IM (Instant Messaging) clients. According to the method, the advertisements advertised between the virtual communication expense accounts of the clients and mutual payment can be realized, an official advertisement operating mode that the advertisements are advertised to the clients through a platform service, the free advertising of advertisements between the clients can be realized on the basis of the desire of clients, and the on demand and customization for value of advertisement information of an advertiser advertised by one client can be realized. According to the method, the advertisements can be advertised between communication users, and the advertisement information for value can be received and read conveniently without complicate payment operation.

The invention provides a user behavior data-based advertisement putting method, a system, a medium and a server, which are applied to a communication network comprising a plurality of terminals and aserver in communication connection with the plurality of terminals. The terminals are used for collecting user behavior data, associating the user behavior data with an identification code of the terminal to form associated information, and sending the associated information to the server. The advertisement putting method comprises the following steps: receiving the associated information; analyzing user behavior data in the associated information, and extracting a plurality of dimensionally matched commercial targets related to advertisement putting from the user behavior data; and accordingto one of the plurality of dimension matching commercial targets or the combination of the plurality of dimension matching commercial targets, searching for a directional advertisement matched with the dimension matching commercial target or the combination of the plurality of dimension matching commercial targets, and pushing the directional advertisement to the terminal. According to the invention, the target crowd can be accurately oriented. The advertisement putting effect and the advertisement conversion rate are improved. The advertisement click rate is improved, and the advertisement putting cost is reduced.

A system capable of releasing information to a building visible talking system through a network comprises the internet, a building visible talking system, an advertisement content server, an advertisement management server, a gateway server, an internal interface and an intra-local area network advertisement release server, wherein the advertisement content server, the advertisement management server and the gateway server are connected with the internet; the gateway server is connected with the intra-local area network advertisement release server through the internal interface of the system; an indoor terminal and an outdoor terminal are connected with the intra-local area network advertisement. When the system is adopted to release information to a building visible talking system, the gateway server and the advertisement management server keep synchronization with the advertisement release list information of the current cell; the system can be used to release advertisement information; an advertisement publisher just needs to update the advertisement content server and the advertisement management server can release advertisement information to a plurality of cell user through the internet, thereby greatly reducing advertisement release cost and increasing advertisement audience.

Some embodiments of the invention provide an ADX-based advertisement landing page dynamic generation method, comprising: receiving an advertisement request sent by a client, the advertisement request carrying a target advertisement identifier; obtaining advertisement material data corresponding to the target advertisement identifier; generating a target material identifier corresponding to the advertisement material data; according to a target template address of a preset landing page template and the target material identifier, generating a target advertisement address and issuing the target advertisement address to the client; receiving an access request which is sent by a client and carries the target advertisement address; according to the received target advertisement address, obtaining the landing page template and the advertisement material data; and loading the advertisement material data through the landing page template to generate a target landing page. Part of embodiments of the invention can be used for the ADX server to automatically generate the advertisement landing page.

The invention discloses a mirror plane multimedia terminal and a multimedia system with the same. The system comprises at least one terminal node, wherein the terminal node comprises at least one mirror plane multimedia terminal; a control server sends a query instruction to a customer relationship management (CRM) server according to the received first sensing signal; the CRM server finds out registered user information corresponding to a user identity identification of a user identification card from pre-stored registered user information according to the query instruction and sends the registered user information to a multimedia push server through a control server; the registered user information comprises gender, age and hobby; the multimedia push server generates a corresponding video program list according to the registered user information and pre-stored video data and sends the video program list and corresponding video content to the control server; the control server sends the video program list and the corresponding video content to a corresponding mirror plane multimedia terminal corresponding to the terminal node. By adopting the system, advertising experience and an arrival rate are improved, and advertisement cost is saved.

The invention relates to an accumulated timing automatic identification desktop liquid crystal screen advertisement device, which comprises a base, a liquid crystal display screen, a liquid crystal screen shell and a bracket, wherein the liquid crystal display screen is arranged in the liquid crystal screen shell; the whole shell is fixed on the base through the bracket; a loudspeaker and a control circuit are integrated in the liquid crystal display screen; the control circuit comprises a CPU control module, a data storage module, a data transmission module, an infrared sensing module and a power supply module; the infrared sensing module comprises an infrared human body induction sensor and a corresponding liquid crystal display start and dormancy module executed according to the signal of the sensor; and a time accumulator associated with the liquid crystal display start and a timer are arranged in the device. The device overcomes the defects that most of the current desktop advertisements are static printing (jet) advertisements and have no video image playing functions, avoids repeated play of the advertisement without people, improves the effectiveness of advertising and fulfills the aim of energy conservation.

The invention discloses an elevator voice advertisement broadcasting system which is composed of a front end broadcasting device and a rear end server. The rear end server transmits product names to the front end broadcasting device in a wireless mode. The front end broadcasting device broadcasts a voice advertisement comprising the product names and floor arrival prompts in set periods before anelevator car stops on the floors. The front end broadcasting device uploads advertisement broadcasting information to the rear end server. According to the characteristics of scenes where users take an elevator, the simple product names are interposed into broadcasted floor arrival voices, advertisement traces are faded, meanwhile, influences of tendentious advertisement contents on the users areavoided, and the advertisement putting cost is reduced.

The invention relates to a crowd packet online method and device, electronic equipment and a computer readable medium. The method comprises the steps of determining a target crowd packet; obtaining a plurality of historical users in a preset time period; performing simulation screening on the plurality of historical users through a target crowd packet to obtain a plurality of target historical users; determining an evaluation index of the target crowd packet based on the user data of the plurality of target historical users; and when the evaluation index is greater than a threshold value, carrying out online operation on the target crowd packet so as to push the target crowd packet to an online platform. According to the crowd packet online method and device, the electronic equipment and the computer readable medium, the crowd packet to be online and the corresponding customer obtaining strategy can be evaluated, so that the optimal crowd packet can be screened out for online use, the advertisement putting effect is improved, and the advertisement cost is saved.

The invention provides an advertisement pushing method and system. The advertisement pushing method comprises that S100: a server generates an advertisement pushing strategy; S200: the server sends the advertisement pushing strategy to a target router; S300: the target router receives the advertisement pushing strategy; S400: the target router intercepts a response message returned according to auser request according to the advertisement pushing strategy and generates an advertisement webpage; and S500: the target router sends the advertisement webpage to a user terminal for advertisement display. According to the invention, aims of accurately putting the advertisement and reducing the advertisement cost are achieved, and advertisement display can be widely carried out on mobile terminals and desktop clients.

The invention discloses a self-service type advertisement distribution method, system and equipment and a readable storage medium, and belongs to the technical field of advertisement media. The self-service type advertisement distribution method comprises the steps of associating a media with a two-dimensional code, releasing the two-dimensional code, putting an advertisement, sending an advertisement content request, sending te advertisement content and displaying the advertisement content. According to the invention, the advertisement media obtains the media description information through a client to generate the associated two-dimensional code, an advertiser directly associates the advertisement content with the two-dimensional code through the client to carry out advertisement putting, and the advertisement audience reads the advertisement by scanning the two-dimensional code, so that a traditional advertisement release method is replaced, and the advertisement release is more convenient, accurate and efficient.

The invention discloses an advertisement data processing method and device and a readable storage medium, and the method comprises the steps: receiving an advertisement plan uploaded by an advertisement putting party in an advertisement account, determining a target terminal based on the advertisement plan when an advertisement auditing party determines that the advertisement plan passes auditing,and putting an advertisement to the target terminal according to the advertisement plan. In the whole advertisement putting process, the advertisement putting party (advertiser) and the advertisementauditing party can be subjected to unified management based on the advertisement data processing method provided by the invention, so that the advertisement putting efficiency can be improved. In addition, an advertisement auditor needs to audit the advertisement plan in the advertisement putting process, so that the advertisement putting process is transparent. Meanwhile, the advertisement putting efficiency becomes high, the advertisement putting process becomes transparent, and the whole advertisement putting cost can be reduced.

The invention provides a method for on-site direct and on-demand broadcasting video based on WeChat public numbers. A video service provider applies for a WeChat public number and arranges a streaming media server and a web server, wherein the streaming media server stores video sources, the web server accesses video play address of the streaming media server and stores WeChat client access interfaces and video playing interfaces, and the WeChat public number accesses the web server. A user accesses the WeChat public number and the web server of the video service provider, and selects desirable video, and the web server obtains the video playing address of the video to be played from the streaming media server, and returns the video playing address and the video playing interface obtained back to the WeChat client for playing. Video can be watched at anytime and anywhere without installing a video client, the developing cost and maintenance cost of the video service provider are lowered, and the user experience is improved.

The embodiment of the invention discloses an information display method based on a customer displayer and the customer displayer. The customer displayer is provided with a display screen. The method comprises the steps that the advertisement information pushed by a background server is acquired and displayed on the display screen; a payment instruction is detected and then the cargo amount to be paid is acquired, and a payment interface is generated according to the cargo amount; and the payment interface and the advertisement information are displayed on the display screen together. The customer displayer can generate the payment interface according to the amount to be paid so as to facilitate payment for the user; besides, the advertisement information pushed by the background server canalso be synchronously displayed so that the advertisement cost can be reduced.

The invention relates to an advertising device in an elevator. The advertising device comprises an upper base plate (10), a lower base plate (20) and a shell (30), wherein the upper base plate (10) and the lower base plate (20) are connected through a bolt (104); a row of blocking slots (203) are respectively formed in the two sides of the lower base plate (20); the two ends of a rotating shaft b are blocked in the blocking slots (203); a row of positioning holes (204) are respectively formed in the two sides of the lower base plate (20); a moveable shell (301) sleeves the bottom of the shell (30). The advertising device in the elevator is simple in structure and convenient in use; the required height of the advertising board can be made by exchanging the blocked position of the rotating shaft b and exchanging the positioning hole positioned by the bolt, so that the device can adapt to the advertisements in different heights; the convenience in exchanging of the advertisements is realized; the advertising cost is saved.

Embodiments of the invention provide an advertisement release method and apparatus, and relate to the technical field of advertisements. A commodity association database stores corresponding relationships among different commodity information. The method comprises the steps of receiving to-be-printed information fed back by a printing terminal; performing retrieval in the commodity association database to obtain related commodity information corresponding to target commodity information in the to-be-printed information; according to the related commodity information, generating a commodity recommendation list; and sending the commodity recommendation list to the corresponding printing terminal, thereby enabling the printing terminal to add the commodity recommendation list to the to-be-printed information and perform printing for release. A consumer selecting the target commodity information can receive a promotion advertisement of the associated commodity information corresponding to the target commodity information on tag printing paper, so that the accurate advertisement can be released in a consumption process of the consumer, the consumption potential of the consumer is stimulated, the advertisement effect is improved, and the advertisement cost is reduced.

The invention provides a voice advertisement embedding and playing method of an intelligent loudspeaker box. A user and the intelligent sound box are interacted with voice. The cloud server can feed information content containing names of commodities back to the intelligent sound box according to information uploaded by the intelligent sound box, by blending the names of the commodities into the feedback information for playing, advertisement trace is reduced, the influence of promotion advertisement content on the users is avoided, images of the commodities are enhanced by means of played information content, and through wireless management and control of a back-end server, the advertisement investment cost is reduced.

The invention discloses a point-to-point marketing method and a marketing system based on a block chain. The method includes steps of setting the initial release price and the initial release amount of a commodity; setting an i+1 th batch issue price, an issue quantity and a rebate ratio of the commodity; Buyers of the i+1 th batch of goods receive promotional links from buyers of the i th batch of goods to purchase goods; purchasers of the first to i batches of merchandise will receive rebates from successful sales of the i+1 batch of merchandise under the promotion rebate mechanism. The system comprises an application layer, an incentive layer, a consensus layer and a data layer. The invention is conducive to encouraging commodity buyers to actively participate in community promotion ofpurchased commodities, enabling commodity sellers and buyers to achieve win-win results, and eliminating or reducing the economic surplus deducted by intermediaries and advertisers. At the same time,the buyer 's credit scoring system can effectively identify the quality of merchandise, also can supervise the buyer' s comment behavior, through the credit scoring purchase promotion link priority ranking.

The invention discloses a targeted package advertising method, which relates to packages such as a packing box, a packing case and the like and is an advertising method for advertising in a package and in an advertising form with crowd target. The method of the invention can make full use of advertising media to advertise with target so as to reduce ineffective advertisements, greatly reduce the advertising investment and improve the advertising effect.