The invention discloses an RFID (
Radio Frequency Identification Device) based seafood supply chain 
traceability system under an exclusive shop direct sales model, comprising a 
client, a 
server and a backend 
database which are all in 
network connection; the 
client comprises RFID reader-writers, an RFID electronic 
label and a 
client computer, wherein the RFID reader-writer is in 
network connection with a plurality of RFID electronic 
label networks, and a plurality of RFID read-writers are in 
network connection with the client computer; the 
server comprises a culture subsystem, a 
processing subsystem, a delivery subsystem, an exclusive shop subsystem, a 
consumer and controlling authority subsystem and a management subsystem, wherein the management subsystem is respectively connected with the culture subsystem, the 
processing subsystem, the delivery subsystem, the exclusive shop subsystem and the 
consumer and controlling authority subsystem, and the culture subsystem, the 
processing subsystem, the delivery subsystem, the exclusive shop subsystem and the 
consumer and controlling authority subsystem are in network connection. The invention has the advantages of high speed, high efficiency, convenient management, capability of tracking 
relevant information of each link of a supply chain, and the like.