The invention discloses a high-molecular, transparent and colorful self-
adhesive coiled material and a production process thereof. The self-
adhesive coiled material comprises the following raw materials in parts by weight: 15-30 parts of butyl-reclaimed rubber, 1-8 parts of EVA, 1-8 parts of 
epoxy, 1-8 parts of SBS-1401 and 45-60 parts of C5 hydrogenated 
petroleum resin. The raw materials, after being weighed according to the parts by weight, are evenly stirred in a container; the self-
adhesive coiled material is obtained after the primary and secondary 
hot melt vertical compression. The self-adhesive coiled material has the advantages of high transparency, 
thermal insulation, 
ageing resistance and 
high adhesion, can effectively reduce roof temperature and production cost, and is conducive to environment protection; the self-adhesive coiled material can withstand the temperature as high as 110 DEG C; the 
bonding strength is larger than 1.5 N / mm; and the self-adhesive coiled material remains flexible at the temperature below minus 20 DEG C, and has excellent practicability and high 
temperature resistance. The self-adhesive coiled material has the appearance effect of 
asphalt shingle, concrete tile, terracotta and 
metal tile, and is compatible with different outer wall colors and styles, highly three dimensional, and rich in style and color.