The underlying invention generally relates to the field of 
mobile computing, 
wireless communication, and interactive 
multimedia applications in mobile communication networks with high-speed access. Particularly, it refers to a customized 
multimedia information channel 
system presenting advertisement information (124a) and, if desired, other 
multimedia streams on a mobile communication and computing device (100) equipped with a 
Liquid Crystal Display (102) designed to meet modern business-to-business (B2B) requirements. In this connection, interactive operation is guaranteed by a digital 
wireless data and control link (108) between said 
mobile computing device (100) and a product (122) to be advertised. In contrast to conventional solutions, said 
mobile computing device (100) comprises a 
User Control Board (101) with an 
Application Programming Interface (105c) providing an intercommunication between a 
software routine (105b), said 
User Control Board (101), the display (102) of said device (100), and an additional hard-disk drive (111) for storing content data (124a) to be rendered on the display (102) of said device (100). Thereby, said 
User Control Board (101) is capable of communicating with a specific 
file server (118) over a bi-directional 
air interface (108) and a 
Wireless Local Area Network (120) by transmitting user requests (123) and receiving content information (124a), receiving control information (124b) from a 
remote control device (116), and transmitting status information (124c) to the 
remote control device (116). Furthermore, said device (100) is capable of receiving identification information (126) about the product (122) from a tag device (114) attached to said product (122).