The invention provides a two-dimensional code-based 
data analysis anti-counterfeiting 
traceability marketing management method and 
system. After a two-dimensional code of a product is scanned, whether the two-dimensional code of the product is scanned for the first time or not can be judged; when the judgment result is negative, a 
consumer can be reminded that the product can be a counterfeited product; and the 
consumer can conveniently and accurately know the authenticity of the purchased product. A point exchange platform, an awarding platform, a game platform, a 
big data platform, an O2O mall and logistics platform and a wechat 
public account are also constructed. After the 
consumer purchases the product, the consumer is stimulated employing anti-counterfeiting tracing as an entry in manners of presenting points, participating in game raffling and the like; the consumer interacts with an enterprise, so that the 
viscosity of the consumer is strengthened; the loyalty index is improved; the range of the consumer group is expanded; when the consumer participates in interaction, the 
system collects large data of the consumer, carries out 
data mining and analysis, provides a 
big data support for the enterprise, draws a portrait of the consumer, and carries out accurate 
precision marketing and secondary product marketing.