It is provided an electrically powered 
fish tape manipulating device. The device includes a 
control unit, a power source and a two-way belt 
system rotatable in accordance with the provided power. A segment of the 
fish tape is disposed forcibly on the belt such that rotating the belt 
system forces the 
fish tape to propagate accordingly. The device includes a rotatable reel 
assembly for receiving a length of a fish tape. Manipulation parameters include direction and speed of belt rotation, and a serial 
list of manipulations, defined by direction, speed and duration values. A motor receives the provided power, a gear reduces rotation speed, and drives the two-way rotating belt 
system. A sliding 
clutch having a sliding surface forces the fish tape segment to propagate whenever the belt rotates. The 
control unit is associated with a 
wireless remote controller. A conduit coupler receives the fish tape and guides it into a conduit. The coupler includes a guiding 
pipe for guiding the fish tape between the device and the conduit, a fastening member, and means for pressing portions of the fastening member to walls of a structure associated with the conduit, thereby connecting the guiding 
pipe to the conduit.